It’s not often that an email marketing advertisement grabs my attention, but today, Aritzia did just that.
The everyday luxury retailer has recently partnered with TikTok sensation Nara Smith to promote their popular Sweatfleece line.
In my opinion, this collaboration is pure genius. Nara Smith has become a household name on TikTok, known for her creative recipes that she often makes entirely from scratch. It’s a running joke on the platform that she can create absolutely anything.
Aritzia has cleverly played into this joke by casting her as a scientist at the fictional ‘Aritzia Institute for Soft Science’ in their latest ad.
I’m a big fan of marketing that is both timely and tailored to younger audiences. Congrats, Aritzia—this campaign is a winner.
See below to view one of Smith’s most popular tiktoks:
